Major donor training

Secrets of running an effective major donor fundraising programme
A dynamic course for fundraisers working with major donors

7th, 14th, 21st and 28th November 2024. To register your interest please email

The King’s Fund, London W1
£1,250+VAT for four sessions (Solid clients, £1,000+VAT)

This is a very special course for those involved with Major Donor Fundraising who would like to take their skills to the next level, especially in that crucial area of making the ask.

The in-person course is limited to 16 participants and runs for four weeks, one afternoon a week in Central London.

The course is designed to refresh your existing skills and challenge you to achieve more. You will meet weekly as a small group, sharing experiences and drawing on the expertise of the Solid Management team, there will be opportunities to present examples of asks that you have undertaken and to talk through specific problems. The course offers exciting perspectives on reaching new prospects, cultivating your existing donors and overcoming barriers to establishing major gift fundraising within your charity.

The group will be joined by major philanthropists, who will share their experiences as significant donors to charities, or as senior volunteers familiar with asking their peers to give. They will lead discussions about the crucial relationship between the professional fundraiser and committed volunteer.

Previous guest speakers include Sir Trevor Pears CMG, Lord Stanley Fink, Dame Gail Ronson DBE, Nicole Ronson, Stuart Roden, Sir Lloyd Dorfman CBE, Rahul Moodgal, David Dangoor and experienced philanthropy advisor and Co-Founder of Greenwood Place Rebecca Eastmond.

During the four sessions you will gain an insight into all the components for a successful major donor programme:

• Is your organisation ready for a major donor programme

• How to identify potential major donors

• Why do donors give

• The seven steps plus one

• How to use events to engage major donors

• When and when not to introduce a pledge

• How to maximise income from major donors

• How to ask for money

• The good, the bad and the ugly – case studies of getting it right and getting it wrong!

To book a place on this courses please complete the online booking form or contact us on 07771 711188 or at